Tuesday, November 5, 2013

Our food. Your Questions.



Yes, this is McDonald's. Believe it or not, I found a two page spread in Communication Arts (November/December 2013) Advertising Annual 54 covering a website where "people could ask any question about McDondald's food." The ad agency handling this promotion is DDB Canada/Tribal (Toronto, Canada).

As it says, they were allowed to ask anything; and everything was answered. On the site you can choose what category you want to view - Beef, Chicken, Eggs & Dairy, Potato, Ingredients, Nutrition, Produce, Sourcing, Values & Other.

You can read all of the questions & their answers, and if you don't see something that you're curious about, you can ask. Who hasn't wondered what's in a chicken "nugget", or how do you keep the sesame seeds on the buns? The answers to these questions are there; I saw them.

Check it out here and ask a question if you feel like it.

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