These are two different layouts I came up with for this customer. They had their logo "Steinmetz Pediatric Dentistry" but didn't know where to go from there. I came up with many more ideas, but these were the final two. In this instance I didn't have direct contact with the client, only written instructions as to the information they wanted included and that they also liked "sky blue" and would love to see it included somehow.
Even though it seems a bit cluttered, the customer went with the bottom design.
This is a good example on how you can take the absolute minimum amount of information and come up with an appealing design. The customer loved it.
The actual colors are much brighter than this scan of my paper printout.
This one was much more difficult. The client was a dentist and he wanted
to let his clients know that he now carried these mouthguards.
I had to go to the Pro-form website and do research on the product,
make sure that I was allowed to use their images and logo in my design, and
figure out what I was going to include and what I was going to disregard.
Above is the front and below is the back (I blocked the name out on this one).
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